Relish the taste of Paella in Madrid



Have you ever noticed how the faint aroma of something you ate on a vacation instantly takes you back to the moment you experienced it? Food awakens the senses and this is the reason why culinary travel has grown by leaps and bounds. Food is powerful. It shapes your travel and creates memories that are unparalleled. Without local food, travel remains unauthentic.

Coveting a table at a Michelin-starred restaurant, braving yourself to try the world famous street food in Asia,  immersing yourself in an authentic cooking school in Italy, or even eating a deep-fried grasshopper on the streets of Bangkok – these are the things vibrant memories are made of.

What is your favourite food travel memory? Do you have a favourite city or country you like to travel, especially for the food?


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